A seamless fusion of creativity and collaboration—uniting teams across regions to craft a bold, cohesive brand experience.
Teaming up with our content and digital crews in France and the Netherlands—plus our agency partners at Work & Co—we took the lead in shaping the creative and art direction from a UK perspective. From defining the visual language to crafting a seamless user experience, we ensured our new identity flowed effortlessly across homepages, landing pages, sport content, and storybooks. Every design choice was intentional, blending bold storytelling with dynamic layouts to bring the brand to life in a way that feels fresh, engaging, and distinctly Decathlon.
Digital Revamp
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Digital Revamp *
“Hi Danny!
How are you?
You may have already heard but we’re excited to share that Decathlon’s site was named a winner at this year’s iF Design Awards. Your contribution to making this happen was so pivotal..”
“For some background, iF is a prestigious and competitive design competition based out of Germany that receives over 10k submissions every year. This is a huge achievement, and really great recognition for the work.
Best wishes – and congratulations!”
Candice Pires
Writing Director
Work & Co, an Accenture company
