WHO I AM.

I’m a Creative Director with a background in leading in-house teams across retail, fashion, sport, and beauty, including roles at Decathlon, Gap and Feelunique.

I specialise in delivering multi-channel campaigns while building and improving how creative teams operate. My approach combines strong creative direction with practical, structured leadership, helping teams produce high-quality work consistently and at pace.

I’ve worked across brand, digital, retail and e-commerce, and I’m comfortable both leading teams and staying close to the work when needed.

I’m at my best when shaping ideas, building momentum, and creating environments where teams can deliver their best work.

Recognition

iF Design Award — Decathlon E-Commerce Platform
GAP Blue Box Global Exceed Awards (3x)
Peer-to-Peer Recognition Award — Gap

Get in Touch

If you’re looking for creative direction,
help running a studio, or support on a campaign, or if you just fancy a chat or
a coffee, let’s talk.