Personalise your Denim / by Daniel Collins

Super excited to see this great service launch in our London Flagship Store. The team were challenged to make the service a little clearer to our customer, rebrand the existing 'Denim Addict' logo (trickier than first imagined), update all our EU marketing graphics, personalisation units, windows, pop up instore video, and photography stills. All before Christmas. I'm happy to say we made it, just!